www.blind.com

Motion Graphics, Education

Blind Visual Propaganda (Santa Monica, CA) designed and animated this polished visual argument for the widespread adoption of electric cars, created by Berkeley, California-based agency Addis Creson for its client Better Place (BPL). The BPL logo, with its fractured circular shape influenced the quarter circle design theme of the two-minute film in which black dots represent all oil-based fuels while blue symbolizes a fresh, new electric car-filled world. Animated in After Effects, the elegantly design-driven 2-D animation had a very short turnaround; Blind delivered it in one week.

Lawrence Wyatt, Blind/Dan Chau, Addis Creson, art directors; Chuck Guest, Addis Creson, writer; Erik Buth, Blind/John Creson, Addis Creson/Sean Holt, Glue, creative directors; Maithy Tran, Blind/David Hwang, Blind/Stef Roberts, Blind, 2-D designers/animators; Dana Vaden, Blind/Ryan Amen, Glue, producers; Mark Galbraith, Addis Creson, senior producer; David Kleinman, Blind/Hugh Barton, Glue, executive producers; Glue, music/sound design company; Tim Redfield, Glue, composer.